PROFILE
     Ted Eselgroth
    ELECTRONIC MEDIA WRITER · DESIGNER · CONSULTANT

    P.O. Box 344
    Glen Ellyn, IL 60138-0344
    630/469-7058 or 630/469-7200
    email: ted@eselgroth.com


    IT’S NOT WHAT YOU DO...
    IT’S HOW YOU DO IT.



    A PICTURE... may be worth a thousand words, but corporate and industrial audiovisual materials are information driven.

    Which may actually require a thousand words. And no pictures.

    Or a little of both.

    Understanding what your audience wants to see is not the same as showing them what you want to show them.

    Good corporate and industrial web sites, for example, sell by informing and supporting, not by “pitching” There is a difference, and understanding the difference is critical.

    Likewise, successful video brochures tell your prospects what they came to see — not necessarily what you want to show them.

    In short... Your goal is to attract prospects. And to keep customers.

    No matter what the medium.

    “The Medium is the Message”? Horsefeathers.

    When you do it right, the Message is the Message.




     I’m a freelance writer / designer / consultant who has been serving the audiovisual, marketing communications and corporate communications needs of business and industry for over twenty years.


    From overheads to web sites, filmstrips to videos, slide shows to CBT (Remember filmstrips, slides and CBT?). For organizations of all sizes.

    And I can help build your business however you wish...

    * Per Project, Per Diem, Per Whatever...
    (The customer is always right!)



    Scroll down through the whole story... or jump directly to:


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    SUMMARY AND OVERVIEW

    • An award-winning new media, video and AV writer-producer with over two decades of experience.

    • A diversified background serving the marketing communications, corporate communications and training needs of business, industry and education.

    • A history of creating powerful, producible and cost-effective materials — in virtually every AV medium — which have met diverse objectives and motivated a wide variety of audiences.

    • Accustomed to assuming project leadership, and to successfully bringing innovative concepts and ideas into reality.



     I enjoy working with start-ups and small, growing companies as much as giant multinationals.

    “No job too big; no job to small”

    Wanna do some what-iffing? No charge.

    Email me at ted@eselgroth.com

    Call me at 630/469-7058 or 469-7200.

    Or first, scroll down through the propaganda below...

    Thanks!
    Best!
    Ted Eselgroth




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    CREDITS INCLUDE...


    WEB SITES...

    • Please see the list posted on my "sampler" page.

    VIDEOS...

    • EAR MAIL
      Best of Show
      Chicago Association of Direct Marketing.

      A series of how-to Video Brochures for the Dow Agricultural Division which were requested by over 40,000 prospects.
    • PRODUCTIVITY
      Gold Award
      International Film and Television Association of New York.

      A motivational video designed for viewing by — and to increase the productivity of — all Control Data employees.
    • CONFIDENTIALLY SPEAKING
      Silver Award; International Film and Television Association of New York.
      A security awareness video for the U.S. Department of Commerce; viewed by over 6,000,000 civilian government employees.
    • IBM DATA INTERPRETATION SYSTEM
      A series of audio scripts for IBM designed to inform, educate and train IBM Marketing Representatives and Field Engineers on the installation, operation, and maintenance of this new software product.
      Sample script
    • TOMORROW BEGAN LAST SUMMER
      A video report to the National Science Foundation documenting GTE Laboratories summer intern program.
    • JOINT SURVEILLANCE SYSTEM
      A technical briefing for NORAD officials; a declassified version welcomes visitors to NORAD’s Cheyenne Mountain Headquarters.
    • SPORTS ILLUSTRATED “SPEED”
      HBO Video’s 16-monitor, multi-image trade show presentation for their sister publication.
    • A SMALL SEED GROWS A BIG APPLE
      A multi-media history of early New York City, permanently installed in Wall Street’s Fraunces Tavern Museum.
    • WISN-AM/WLTQ-FM RADIO
      A sales video designed to promote to out-of-town prospects Milwaukee in general, and the “buy” of these two Hearst Broadcasting radio stations in particular. Script
    PLUS...
  • ...scores of additional video, audiovisual, collateral and other special projects for business, industry, education, and training.
  • Samples and/or references on request... ted@eselgroth.com




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    AWARDS...

    Proud winner of several major industry awards, including...


    • The International Film & Television Festival of New York’s Gold Award,and several of their Silver and Bronze Awards.

    • The Direct Marketing Association’s Best of Show Tempo Award.




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    CLIENTS AND OCCASIONAL EMPLOYERS...


    CORPORATE AND MARKETING COMMUNICATIONS

    • Arnold Foods
    • Buster Brown Children’s Clothes
    • Control Data
    • Dorr-Oliver
    • Dow Chemical
    • The Glen Ellyn Web Site
    • GTE
    • HBO Video
    • Hearst Broadcasting (WISN &WLTQ) Script
    • IBM Script
    • ITT
    • Kraft Foods
    • RCA
    • Reebok
    • Roosevelt Glen Corporate Center
    • United Parcel Service
    • WCCO Television (Minneapolis/St. Paul)
    BROADCASTING
    • The American Radio Networks
    • The Children’s Radio Network (“Radio AAHS”)
    • TeamRadio (broadcast consultancy)
    • Twin Cities Public Television (KTCA/2 & KTCI/17)
    • WesTel Cabletelevision
    PRINT PUBLISHERS
    • Air Transport World
    • Progressive Architecture Magazine
    • Radio Business Report
    • Sports Illustrated
    EDUCATIONAL PUBLISHERS
    • Innovative Sciences, Inc.
    • Listening Libraries
    • MIND, Inc.
    • Random House
    TRAINING AND EDUCATION
    • Part-Time Instructor, College of DuPage Continuing Education and Business & Professional Institute Departments
    • Contract Writer/Producer, Xerox Learning Systems / Applied Learning
    • Contract Writer, Deltak
    • Contract Writer/Producer, Wilson Learning
    NON-PROFITS
    • The Children’s Radio Company (Atlanta)
    • Glen Ellyn Children’s Chorus
    • EAL
    • Glen Ellyn League of Women Voters
    • Fairfield University (Connecticut)
    • Fraunces Tavern Museum (New York City)
    • The National Schools Committee
    • The Robert A. Taft Institute



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    RELATED INTERESTS...


    • Chairman, Glen Ellyn Technology Advisory Commission (formerly the Glen Ellyn Cable Commission).
    • Member, Steering Committee, Illinois Century Network.
    • Board Member, Glen Ellyn Economic Development Commission.
    • Member, Glen Ellyn Chamber of Commerce.
    • Member, VISION Glen Ellyn Information Technology Committee.
    • Former Board Member, Glen Ellyn Public Media Cooperation (Public Access Channel 17)
    • Internet / Web “Evangelist” Speaker at Chambers of Commerce, many local and national trade associations, etc.
    • Member, Glen Ellyn Chamber of Commerce.
    • Member, Association of Macintosh Trainers.
    • Electronics / computer / cyberspace; hobbyist; online since 1984.
    • Weekly on-air “Web Expert” guest on ComputerTalk (KJJO Radio, Minneapolis/St. Paul)
    • Continuing participant in Internet, CES, NAB, RAB and other broadcast and consumer electronics conferences and seminars.
    • In addition to above, speaker at:
      • Radio Advertising Bureau (RAB)
      • National Press Women’s Workshops
      • The Upper Midwest Council
      • University of Minnesota
    • Former Adjunct Professor, Graduate Certificate Program (Communication Arts); Fairfield University; Fairfield, Connecticut



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    Last Update 11/4/01